Landing pages are the best way to not only target a certain niche or audience, put to add to your existing online marketing campaign. Why send potential wedding couples to your homepage where they have to search for information?
By creating specific pages, you not only help couples find the information they need but also have a greater likelihood of booking those couples.
Why You Need Landing Pages
Landing pages are one of the most profitable ways to direct customers to the services your are already promoting.
If you are currently sending out email marketing, for example, email blasts or newsletter, that are sending customers to the home page you are losing potential sales. No one wants to have to try and find information. The same goes for online ads. Why are you sending potential customers to your landing page if your ad is about bridal flower packages?